When looking at the different types of glass bottles and jars used for packaging, it is important to note that the vast majority of it is not custom packaging, but stock packaging. It is psychologically proven that the color red stimulates passion. If you continue browsing the site, you agree to the use of cookies on this website. How can packaging increase sales business marketing press. Packaging outlines and dimensions microchip technology. Once you have a reliable delivery partner, it is in your hands to control how your customers engage with the products you sell right. Coverstory perhaps the greatest impediment to the wholesale and rapid adoption of retort packaging in north america is the well estab. Flax has high content of polyunsaturated fats, which are. Product packaging is what most people think of when they think of packaging. Attractive packaging truly makes a difference food. Conclusion this study has shown the new facts relating to the rural market and rural consumer. Wearing this color sends a message that you are smart, lively and strong. Even after a product is developed and branded, it is important to adopt strategies for other productrelated aspects of the marketing mix. Types of packaging at butting packaging type description bk01 seaworthy case packaging film inside and or outside optional pipe caps optional barrier layer and drying agents optional bk02 nonseaworthy case packaging film inside and or outside optional pipe caps optional.
Packaging contains, protects, preserves, transports. The effect of packaging material properties on consumer food quality perception in quickservice restaurants a thesis presented to the graduate school of. Over the past few decades, households have become increasingly busy and convenience has become an important factor in purchases. Packaging project nets or developments nets, or developments are what we get when we open out a box. Agree entirely that packaging is very important both functionally and in terms of image. We would like to show you a description here but the site wont allow us. The relationship between packaging and consumers purchase. Packaging, marketing, branding, color, psychology of colors the purpose of this study is to contribute to the existing research in the field of packaging. Complementary to practicality is being environmentally responsible.
Food packaging color influences consumer behavior hart. Most companies, unless you are a massive fortune 500 company like johnson and johnson. Seasonal fluctuations in demand may be smoothed out through packaging. According to the report the future of global packaging to 2022, the demand for packaging will grow. Pdf the traditional role of packaging in consumer products has been to. Are you looking for detail report of different attractive packaging project. Packaging is the science, art and technology of enclosing or protecting products for distribution. While packaging does improve safety, offer convenience and reduce theft, it also. Bold, metallic accents and holographic effects are also used to set packages apart, adding to branding opportunities for products that become associated with particular styles of packaging. Types of packaging at butting packaging type description bk01 seaworthy case packaging film inside and or outside optional pipe caps optional barrier layer and drying agents optional bk02 nonseaworthy case packaging.
Polythene terephthalate pet is a material widely used for packaging, especially drinks containers. Apr 12, 2016 graphic packaging internationals nikki clark examines how color is, or can be, used in food and drink packaging. As purchase gap is less than a week in case of soapdetergent. The importance of attractive packaging july 15, 2016. For example, the yellow and black coloured pack of kodak roll tells itself of its producer. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. All such features are also fin in the custom boxes. Packaging has a better reach than advertising does, and can set a brand apart from its competitors. View all posts by shriganesh shukla author shriganesh shukla posted on. This is a specialized field that is part cad and part creative. Seeing the color red causes men to be more flirtatious with women that wear it. Packaging in different serving sizes can extend a product into new target markets or help to overcome cost barriers. Page 3 wrap the computer or electronic on all sides with at least 3 to 4 of aircellular cushioning material. For example, the yellow and black coloured pack of kodak roll tells itself of its.
City of packaging is the best supplier of logo printed cartons in the usa. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf. Most consumers are starting to hold companies accountable for their environmental practices and, according to this april 2015 study by gfk, twothirds of american consumers agree. We collected most searched pages list related with detail report of different attractive packaging project and more about it. Design a attractive packaging product packaging contest. Yes these are the five best tips found for the good packaging,it should be convenient, attractive, economical, protective and communicative. Read this article to learn about the need, objectives, functions, advantages and disadvantages of packaging of products. Remember to keep your packaging design attractive and something that will trigger the consumers emotion once they saw it. Flestic also has injection moulding machines to produce closures. Task 2 a lot of nets used for packaging boxes have a top or lid that can be opened and then reclosed. Oct 29, 2015 you want the package to be attractive, but you should also err on the side of usability as well. An attractivelooking product in highvalue packaging. Aims and objectives flax increasing its value for society.
Hotmelt adhesive kraft paper label lid linear lowdensity polyethylene liquid packaging board low density. As a seller, the experience your customers have with your products is, for the most part, completely your responsibility. Mostly people judge the quality of product with its unique packaging. A box can be any shape your imagination is the only limit. A project report on role of packaging on consumer buying behavior. Different attractive packaging consumer behaviour retail scribd.
Different attractive packaging free download as word doc. Mar 31, 2014 agree entirely that packaging is very important both functionally and in terms of image. Flax has high content of polyunsaturated fats, which are beneficial for health. Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest. An investigation into the role of color in packaging, marketing, and branding behzad mohebbi university of mohaghegh ardabili, ardabil, iran bstracta keywords. They got dozens of unique ideas from professional designers and picked their favorite. In terms of my blog i am still very much in the development stage and gradually investigating packaging options but sense the product will lends itself to something that is less slick than retro so have at least started on that broad track. View notes introduction to packaging notes from fd sc 450 at clemson university. Use packaging to create the consumers perception of the brand. It is 90% recyclable and the symbol opposite reminds the consumer of. Men simply find women who wear the color red more attractive. Packaging helps in the protection of the contents of the products.
Apr 20, 2011 a project report on role of packaging on consumer buying behavior slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The next step is that you have to find out how much it will cost to produce. Besides branding, the packing design of your product can either make or break you in the industry. The importance of packaging your products attractively you could make a doll that walks, talks and plays. The aim of the study was to invesfigate the impact of different levels of pack aging transparency on the. Paperboard is the largest single packaging material used in australia, with about 36% of the total australian packaging market, followed by plastics 30%, metal 20%, glass 10% and other materials 4%. The research study was based on kanos theory of attractive quality and.
The basic function of packaging is to protect the contents from damage, dust, dirt, leakage, pilferage, evaporation, watering, contamination and so on. There are many different types of packaging available for your product. The symbols are normally very simple and easy to understand. The importance of packaging promotional products blog. Packaging helps to protect the contents of all the. Different types of packaging methods packaging labelling.
The main aim of this project is to increase the production value of flax through exploring its potential use. Packaging supplies that are functional, secure and attractive. Use a bit of psychology to turn that want into need and increase that much wanted sales. Download fulltext pdf consumer perception of product packaging article pdf available in journal of consumer marketing 232. Tool box tea bag layer of frankfurters not packaging. Draw several sketches to get a visual idea of how your product should look. I have a packaging design and i need to make it happen. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Kanos theory of attractive quality and packaging article pdf available in quality management journal 123. Dainora grundey, functionality of product packaging. Packaging is the most tangible representation of a product or brand for consumers and is therefore a primary selling tool for marketers, hence why it is. An introduction to packaging design the term brand originates from the days when farmers used to brand their cattle to register ownership of their herd. In spite of that hope, psychologists and retailers agree that in many cases this just isnt true.
We all want to believe that consumers make decisions on products and services strictly based on merit, with the best one winning. Pdf kanos theory of attractive quality and packaging. A project report on role of packaging on consumer buying behavior slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Packaging serves as an identification of the product. With the use of illustration, color, typography and even various packaging materials, a beautiful and attractive packaging and custom boxes can boost the selling and stands out from the rack of competitors.
It promotes and reinforces the purchase decision not only at the point of purchase, but also every time the product is used. Logos and other printed graphics contribute to attractive packaging, distinguishing particular products from others that surround them on store shelves. At the same time, the amount of packaging on an individual food product or other consumer item has increased. The history and significance of military packaging pdf. What makes for successful and attractive packaging. Along with an attractive packaging, it is also necessary to mention the price of the product on the packaging. Packaging of the world is a package design inspiration archive showcasing the best, most interesting and creative work worldwide. As an ongoing part of our inspiration series today we present excellent examples of beautiful, attractive and communicative packaging design. Before long the brand began to represent not just the owner but their values and quality of their product. Packaging is one such tool where the marketers can convey their message straight to its potential customers.
Graphic packaging internationals nikki clark examines how color is, or can be, used in food and drink packaging. Packaging is a form of branding and knowing how to make your product stand out amongst all the others on the shelves can be hard, so take a look at these 50 creative and unique packaging examples and tips to draw inspiration and learn how to make your packaging appeal to the masses. Small business retailers will attempt at making the products packaging design attractive and unique enough for consumers to notice. Packaging also refers to the process of designing, evaluating, and producing packages. For many brands the packaging leads the way to a successful integral branding communication effort and establishing the brand. At flestic thats no problem, as we have extrusion blow moulding machines, a techniquewhichoffers great freedom of shape for making features such as handles to go on the bottle. Packaging is the most tangible representation of a product or brand for consumers and is therefore a primary selling tool for marketers, hence why it is important to spend time getting it right. Compare it with what competitors have done in their packaging. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Companies market their brands by creating a specific look and feel to their products.
To do this, find printers that specialize in engineering the packaging. In this human behavior science fair project you will investigate whether exciting packaging can convince children to eat healthier foods. Thus, objectives in packaging design differ, leading to a different use of visual. Scribd is the worlds largest social reading and publishing site. The sz series come standard as 220 volt, 1 phase units. Marketing and designers have tremendous power to grab customers interest with their skills and creativity ideas. Packaging as integral part of the product, which contains and protects the product during its life cycle, as well as all elements intended for its use, consumption or joint storage. Attractive packaging design can lure a potential buyer to the first moment of truth the purchase decision. For example, a pork tshirt is sold in the styrofoam deli packaging used in the butchers section of a supermarket. Introduction to packaging design article research on.
Sep 24, 2011 for this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. Dec 08, 2012 the influence of the attractive packaging of a product has on the impulsive purchasing behaviour of the consumer has been discussed in detail in an earlier section. When we say personal care, we also mean appealing packaging, and that means great design. Most men fantasize about their lover in this color. The sz series is supplied with your choice tunnel conveyor. Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. One such product feature and a strategic one for some products. Since customers perceive goods and services in different ways, such a. Different attractive packaging consumer behaviour retail. The perception created of a brand from packaging can set products apart from the competition and defines products.
A product is packed in special sized, coloured and shaped container for keeping its difference from the products of competitors. Here are some tips to get an attractive packaging design for retail or food business. This doll could be the perfect little playmate, but if she is not packaged attractively then you may be disappointed to find that your sales are not as hot as you had hoped they would be. A project report on role of packaging on consumer buying. A study was conducted to assess the effect of packaging materials on some nutritional qualities of fruit and vegetables garden egg, banana and tomatoes stored in a passive evaporative cooler. The importance of attractive packaging parekhplast india. He has been in the field of international business for the past 5 years and is currently handling exports and international business at parekhplast india limited. Emotional triggers are key factors in having successful sales and a good marketing strategist knows how to play with emotions. So we conclude that they buy goods on need driven demand basis. Flax fibre is an attractive material for a number of reasons. Consistent, attractive packaging of nearly any sized product tray wrappers and bundlers, or horizontal shrink wrappers. Colors, fonts, descriptions and logos are the tools that are used in packaging design. This will increase the chances of converting the sheer packaging interest to actual sales. They get influenced with retailers opinion immediately.